About Us

Lace It Up Events has over 20 years of experience staging fitness events across the nation. We bring a wealth of knowledge and endless passion to create amazing experiences. Whether you’re planning a 5k Run/ Walk or an elaborate adventure race, we are your premier event directors. Let us add you to our esteemed list of happy clients!

Notable Clients

Notable Clients

What They’re Saying
“The San Bernardino County Sheriff’s have hosted many quality races because of this excellent management team. They are organized, industrious, and extremely hard working. It’s been a positive experience for everyone.”

Capt. Rick Ells, San Bernardino County Sheriffs.


“I more then recommend them as keen administrators with solid people skills. They produce events with precision and ease and bring an enjoyable combination of professionalism and adventurous spirit.”

Chad Griffin, Owner of Crossfit South Redlands.


Caren Ware is on the fast track as a 2 time World Champion, and 11 time National Champion USA Track & Field athlete. She has operated the most successful West Coast race timing company for over 20 years and brings a solid mix of athleticism, poise and professionalism to your event. Caren has a Masters in Public Administration and Bachelors Degree in Camp and Recreation Administration. She is a proven premier race timer and event manager.


Cindy Chong is an avid marathoner and became a member of the 7 continent marathon club, with her finish in Rio de Janeiro. Cindy brings over 20 years of experience designing effective sales and marketing campaigns. Her travel to conventions nationwide keeps her on the cutting edge of industry trends. Her fresh ideas and innovative mind set will keep your company on the forefront of social networking and branding.

Lace it up events has a passion and enthusiasm for the fitness industry, which shows in their dedication and work ethic. Every component of your event will be managed successfully with poise and professionalism. Let us champion your event. Lace Up and lets get started!